IET joins forces with Redactive for new-look E&T magazine

From Monday 17 July 2023, Redactive will be responsible for delivering E&T magazine, its magazine website, e-newsletters, social channels and its thriving E&T Jobs board.

Under the multichannel creative and editorial direction of Redactive, E&T magazine will remain a sector-leading voice providing news, features and opinions on topics that matter to today’s engineers with an increased focus on delivering greater thought leadership and intelligence.

IET and Redactive are embarking upon a strategic review of E&T’s multimedia magazine portfolio that will see a new content strategy and brand identity launched in the fourth quarter of this year complete with redesigned magazine, website and digital channels.

At the new E&T website, users can look forward to an enhanced experience from a more immersive platform that will be designed to serve content more relevant to each and every IET member.

Customised by career stage, topics, sectors and international geography. Enriched with video, webinars and podcasts. And giving members the opportunity to boost their professional development with CPD modules to improve their technical and business skills.

IET Director of Knowledge Services and Solutions, Giles Grant, stated: “The IET’s focus throughout our solutions and services is providing our 154,000 global members, as well as the wider engineering and technology community, with an independent, credible and informative voice that helps drive important change and challenges thinking within the sector.

“Our award-winning E&T portfolio is central to this and our commitment, as always, is to ensure we are continually evolving our solutions for our customers and to remain digitally innovative, relevant, and of course, competitive within the market.

“With Redactive’s long track record of publishing and developing leading multimedia business magazines for membership organisations, we’re confident this new approach will reach even broader audiences across the globe, whilst ensuring we continue to deliver to, and represent, our global membership body in the most impactful way.”

Redactive Director Aaron Nicholls adds: “The new-look E&T magazine, its website and associated digital channels will support IET members and inspire the wider engineering profession. In doing so, we want to help existing members to develop their careers and attract a new generation of engineers into the IET community.

“This is an exciting collaboration that aligns with the IET’s 2030 strategy, and we look forward to helping the Institution to fulfil its ambitions and meet its targets over the coming years.”

Ends

Notes to Editor

About the IET

• We inspire, inform and influence the global engineering community to engineer a better world.
• We are a diverse home for engineering and technology intelligence throughout the world. This breadth and depth means we are uniquely placed to help the sector progress society.
• We want to build the profile of engineering and technology to change outdated perceptions and tackle the skills gap. This includes encouraging more women to become engineers and growing the number of engineering apprentices.
• Interview opportunities are available with our spokespeople from a range of engineering and technology disciplines including cyber-security, energy, engineering skills, innovation, manufacturing, technology, transport and diversity in engineering.
• For more information, visit theiet.org
• Follow the IET on Twitter.

IET media enquiries

Rebecca Gillick
External Communications Manager
rgillick@theiet.org

Sophie Lockyer
Senior Communications Executive
slockyer@theiet.org

About Redactive

London-based Redactive is the UK’s leading full-service content and publishing agency for membership and B2B organisations in the UK and worldwide.

Its market-leading, multimedia publications are highly respected by its 40+ clients’ members and stakeholders, providing them with gold-standard, award-winning content and maximised commercial return.

Redactive also works with brands to forge valuable connections with membership audiences through advertising and innovative commercial content solutions.

In March 2023 Redactive became an employee-owned business, investing its people in the agency’s future direction.

Redactive media enquiries

info@redactive.co.uk
+44 (0) 20 7880 6200